Chromium Supports ‘Do Not Track’

Chromium – the open source project that Google Chrome is based on – has gained preliminary support for ‘Do Not Track’. Do Not Track is a “signal” that the browser sends to a website saying that it doesn’t want any advertisers to track the user, essentially it’s a way to try to stay private.

Recently Do Not Track has gotten a lot of press due to Internet Explorer 10 enabling it by default – a very poor publicity move on Microsoft’s part as Do Not Track can only be enforced when a user opts into it. In other words anyone using Internet Explorer 10 won’t benefit from Do Not Track at all.

Do Not Track has long been built into Mozilla’s Firefox browser and it’s nice to see Chrome adopting it as well.

Though the Do Not Track header is not yet legally or technologically enforced some advertisers will adhere to it. With both Firefox and Chrome supporting it there’s a lot of weight behind the idea.

Unfortunately, due to Microsoft’s idiotic move, traction may not gain as quickly.

We’ll see how it all plays out. We can likely expect Do Not Track to hit Stable Chrome in the next two months.